Iconic Design

Citylofts Sudirman, No.1007-1008

A vintage style barbershop is a thing of masculine beauty. The opportinity to design a barbershop is a rare opportunity for Iconic Design in our predominantly female dominated world of beauty. For UGO, which is located at Fairgrounds, Senopati, we developed a classic take on a 1940's American-style barbershop. Awesome vintage barber chairs; classic industrial pentant lamps; whitewashed and exposed brick walls; solid wood floors and product displays, all blend to create this gentlemen only retreat and grooming haven.

Jakarta   |   4 Photos

Iconic Design was approached to create the world's first store design concept for the adidas martial arts products and construct the pilot outlet in Indonesia. The design is inspired by the world of cage fighting. The entire store is walled by a heavy gauge metal cage and the clothes and accessories are presented on industrial metal grill displays and in traditional gym lockers. This creates a unique dynamic to the feeling of the store as there is visibility throughout and from all sides. Lighting was a particular area of focus. A selection of vintage industrial lamps achieve just the right balance of functional and atmospheric lighting.

Jakarta   |   4 Photos